Case Study: Kilby Packaging achieves stronger brand impact and growth with HTDL's rebrand

Kilby Packaging boosts brand awareness 65% with HTDL

Kilby Packaging, an 80-year-old family-owned UK supplier of packaging materials, approached HTDL for a rebranding project. The customer's challenge was to modernize its brand presence and strengthen its position within an increasingly competitive marketplace. HTDL conducted an in-depth strategic consultation to begin addressing this need.

HTDL delivered a full rebranding programme, which included a new multi-colour brand identity and a playful "We love boxes" marketing campaign. The solution was rolled out across printed literature, packaging, vehicle livery, signage, and digital assets. This work resulted in a 45% increase in revenue, a 65% rise in brand awareness, and a 10% growth in operating profit for Kilby Packaging.

Kilby Packaging