Case Study: Harts Homes launches a strong estate agency brand and website with HTDL

Harts Homes boosts Google visibility by 58% with HTDL

Harts Homes, an independent estate agency specializing in residential sales and new homes, required a strong brand identity and digital presence to support its launch in a competitive market. Their challenge was to establish immediate credibility and inspire trust with a professional brand while also needing a website that could showcase properties in real time and support future growth. Following a recommendation, they appointed vendor HTDL for branding, website design, and property platform integration.

HTDL delivered a complete brand and digital launch package, including a new visual identity, signage, marketing materials, and a responsive website integrated with the Rightmove API. The results were significant, with the website generating 186,000+ homepage impressions and 7,400+ qualified visits. Within 16 months, it achieved almost 800,000 Google search impressions and over 28,000 organic visits, dominating branded searches and establishing itself as a key lead generation channel for Harts Homes.

Harts Homes