Case Study: Gerflor launches a standout new flooring range with HTDL's creative 3D campaign

Gerflor launches a distinctive flooring campaign with HTDL across 3 channels

Gerflor, a world-leading flooring manufacturer, approached vendor HTDL with the challenge of launching a new natural flooring collection. They needed a creative multi-channel campaign that would stand out in a competitive marketplace by communicating the product's natural inspiration and creating a memorable visual identity.

HTDL developed a creative concept that transformed the flooring materials into striking animal forms using advanced 3D modelling. This concept was executed across print, digital, and exhibition channels, even being extended into physical sculptures for events. The campaign successfully created a distinctive market presence for the new range, strengthening customer engagement through highly memorable visual storytelling and brand experience.

Gerflor