Case Study: Fort Dunlop boosts digital visibility with HTDL website development and SEO

Fort Dunlop boosts visibility with HTDL and generates 136,000+ Google impressions

Fort Dunlop, a major commercial destination in Birmingham, faced the challenge of needing to enhance its outdated website to better showcase its offerings and improve its visibility in search engines to attract tenants. They also required consistent marketing support to promote available space and communicate site news. To address this, they partnered with vendor HTDL for ongoing website development, SEO, and marketing services.

HTDL enhanced the existing Umbraco Cloud website, improving its functionality and user experience while implementing a structured SEO strategy. The agency also provided a full range of creative and marketing support. The results were significant, with the website generating over 136,000 impressions and 2,775 organic visits in 16 months. It now ranks in position 1 for key searches and has attracted over 1,500 mobile visitors, effectively raising awareness and supporting enquiries for the landmark building.

Fort Dunlop