Case Study: Erbauer achieves a consistent premium retail identity with HTDL packaging design and product photography

Erbauer boosts sales 43% with HTDL

Erbauer, an own-brand range for the UK retailer Screwfix, faced the challenge of maintaining a consistent and premium visual identity as its product portfolio expanded across hundreds of items. The brand needed packaging that reflected its quality and professional reputation while ensuring strong shelf presence and clear communication of product features. They appointed the vendor HTDL to develop a comprehensive packaging and brand system.

HTDL created a scalable packaging design framework and produced high-quality product photography to establish a cohesive visual identity across all customer touchpoints. This solution provided the flexibility to support future product launches while reinforcing the brand's premium positioning. The results were significant, with Erbauer becoming the #1 power tool brand across its parent group and achieving a 43% sales growth since the brand refresh.

Erbauer