Case Study: Delphi Technologies launches a new brand identity with HTDL's CGI-led creative campaign

Delphi Technologies boosts brand awareness 12.5x with HTDL

Delphi Technologies, a global automotive aftermarket brand, faced the challenge of launching its new brand identity and product portfolio. They needed a high-impact campaign to communicate their transition from their old branding and appeal to automotive professionals. The vendor, HTDL, was tasked with developing a creative campaign for this launch.

HTDL developed a CGI-based hero character named D2DT, constructed from Delphi's own automotive components, to serve as a visual ambassador for the brand. This distinctive concept was used consistently across digital and print advertising. The campaign successfully introduced the new brand identity, achieving 12.5x brand awareness and 55,000 social media interactions.

Delphi Technologies