Case Study: Culina + Balneo builds a premium brand and drives 977,000+ Google impressions with HTDL

Culina + Balneo drives 977,226 Google impressions with HTDL

Culina + Balneo, a new premium kitchen and bathroom retailer, engaged HTDL to create a complete brand and digital presence capable of competing with established names in the luxury interiors market. The challenge was to develop a distinctive, memorable brand from the ground up, which included creating the business name, securing a domain, and building a website supported by a long-term SEO strategy.

HTDL developed the name Culina + Balneo, created its elegant visual identity, and designed a bespoke, responsive website using Umbraco CMS. A comprehensive SEO strategy was implemented from the outset, focusing on technical SEO and local search for multiple showroom locations. This solution established a strong digital foundation, resulting in over 977,000 Google search impressions and nearly 7,000 organic clicks, building significant visibility across highly competitive searches.

Culina + Balneo