Case Study: Cotswold Oak achieves a premium brand repositioning with HTDL

Cotswold Oak boosts brand awareness 45% with HTDL

Cotswold Oak, a respected regional housebuilder, faced the challenge of having a brand identity that no longer reflected the premium quality of its homes or appealed to a more affluent audience. To support its growth ambitions, the company engaged HTDL for a comprehensive rebranding program to create a more contemporary and consistent identity across all marketing channels.

HTDL implemented a complete rebranding strategy, which included a new logo, visual identity, brand guidelines, and updated marketing collateral from brochures to digital assets. The refined identity successfully repositioned Cotswold Oak as a leading premium housebuilder, resulting in a 90% increase in brand awareness, a 66% rise in site visits, and a 45x increase in social interactions.

Cotswold Oak