Case Study: Chapelwood achieves stronger shelf appeal and brand consistency with HTDL brand development and packaging design

Chapelwood rebrands 100+ product lines with HTDL

Chapelwood, a leading UK garden wildlife brand owned by The Scotts Miracle-Gro Company, faced the challenge of improving its shelf impact and creating a cohesive brand identity across a vast portfolio of over 100 products. They engaged the design agency HTDL to deliver a comprehensive brand development and packaging design programme based on consumer insights to enhance visibility in a competitive retail environment.

HTDL refined the Chapelwood logo and developed a distinctive visual identity, which was rolled out across all packaging formats. A key innovation was the introduction of foil packaging with transparent windows, allowing consumers to view the product. This new scalable system, supported by high-quality printing and curated imagery, transformed the brand's retail presence. The solution by HTDL resulted in improved shelf standout, enhanced consumer engagement, and reinforced Chapelwood's position as a market leader.

Chapelwood