Case Study: Ambassador Theatre Group delivers engaging theatre programmes with HTDL

Ambassador Theatre Group publishes 2,500 theatre programmes a year with HTDL

Ambassador Theatre Group (ATG), one of the world's leading theatre groups, required a partner to design, produce, and publish a high volume of high-quality theatre programmes for its extensive network of over 25 venues across the UK. The challenge involved managing complex publishing schedules for numerous simultaneous productions while ensuring each programme served as a memorable keepsake that reflected the prestige of their shows.

HTDL provided creative design, artwork production, editorial content creation, and full publishing services for ATG. The solution included a collaborative workflow to efficiently manage approvals and deadlines across multiple stakeholders. Annually, HTDL delivered approximately 2,500 unique programmes, amounting to around 750,000 printed copies for major productions, ensuring a consistent and high-quality experience that reinforced ATG's position as a leading live entertainment organisation.

Ambassador Theatre Group (atg)