Case Study: Burke Beverage achieves a proactive, company-wide safety training culture with HSI Thinkzoom (HSI)

Burke Beverage Creates Proactive Training Culture with HSI

Burke Beverage, a family-owned beverage distributor in Boston, partnered with HSI to overhaul its safety training using the HSI Thinkzoom learning management system. Patrick Fitzgerald, Space Management and Quality Assurance Manager, inherited an under‑utilized LMS and faced the challenge of shifting training from reactive to proactive while accommodating a largely mobile, out‑of‑office workforce with limited desktop access.

HSI implemented mobile-friendly, microlearning courses and department-specific groups with scheduled deadlines via HSI Thinkzoom, making training easy to access and assign. The result was major cultural buy‑in: employees actively engaged and re-engaged with content (returning to videos for refreshers), safety became a company-wide priority, and other departments adopted training programs — clear evidence of HSI’s measurable impact on engagement and broader training adoption at Burke Beverage.

Burke Beverage

Patrick Fitzgerald

Space Management and Quality Assurance Manager