Case Study: Oscar Piastri keeps his cool with HRZN's ice-themed merch design

Oscar Piastri launches 3 ice-themed merch concepts with HRZN

Vendor HRZN partnered with Formula 1 driver Oscar Piastri to support the launch of his new helmet and refreshed brand identity. The challenge was to create an ice-themed merchandise collection, including t-shirts and hoodies, that would align with the new helmet design, communicate Piastri's cool demeanour, and fit seamlessly with his existing online store offerings.

HRZN developed three distinct design concepts under the "Keep your cool" slogan. After presenting options ranging from photo-realistic to playful, the final chosen solution was the "Fractured 81" design. This minimal and sleek approach built on Piastri's existing merchandise and driver number, ensuring synergy with his season-long visual identity and the store's existing aesthetic.

Oscar Piastri