Case Study: Pear builds a warm, social wellness brand with HRVST

Pear launches a full rebrand and website with Hrvst

Pear, a social wellness app, needed a brand identity and digital presence that matched its warm, community-focused vision ahead of its iOS App Store launch. They did not want to be seen as another clinical or data-heavy wellness brand. The company engaged the agency HRVST for brand building, design, and digital experience services to address this challenge.

HRVST developed a comprehensive brand system that was warm, playful, and distinct. The solution included a bold logo, a rich color palette, and a high-clarity website designed for speed and conversions. The work provided Pear with a complete suite of assets, from social templates to a pitch deck, positioning them as a lifestyle brand and giving them a credible digital home for investors and users.

Pear