Case Study: Krispy Kreme achieves world-class, scalable onboarding with HROnboard

Krispy Kreme’s secret recipe for a world-class employee onboarding experience

Krispy Kreme Australia & New Zealand, led by Head of HR Sally Park, prioritises employee engagement as the foundation for great customer experiences. When opening its first Perth store, the business faced a major hiring challenge—recruiting 160 staff across cities—and relied on slow, paper-based welcome packs that gave a poor first impression.

To solve this, Krispy Kreme implemented the HRonboard onboarding portal to automate paperwork and deliver a branded, engaging new-hire experience. The streamlined, fun recruitment process was well received by employees, boosting engagement and making large-scale hiring manageable—resulting in happier teams that deliver better customer experiences.

Krispy Kreme

Sally Park

Head of People