Case Study: Yamaha Marine builds a more engaged UK marine community with HROC

Yamaha Marine boosts social engagement with HROC in 6 months

Yamaha Marine sought to connect with marine enthusiasts in the UK to grow its brand awareness. The challenge was to increase its social media presence and generate meaningful interactions with a local audience through authentic content. To meet this challenge, they partnered with HROC.

HROC implemented a six-month social media strategy across Facebook and Instagram, combining organic and paid activities. The solution included an "Unleash Your Power" competition to spark engagement and user-generated content, supplemented by original content from dealer events. This approach successfully increased Yamaha Marine's engagement, resulting in a 4.7% Instagram follower growth and over 74,000 total engagements.

Yamaha Marine