Case Study: STIHL boosts brand awareness and dealer searches with HROC's multi-channel paid media campaign

STIHL boosts dealer locator searches 129% with HROC

STIHL, a renowned power tool manufacturer, sought to connect with environmentally conscious gardeners and increase brand awareness for its battery-powered product range. Their challenge was to execute a multi-channel campaign aimed at domestic users and drive traffic to their website's dealer locator tool. They partnered with HROC to address this.

HROC planned and executed an integrated paid media campaign across programmatic advertising, YouTube, PPC, and social media. The solution involved developing compelling creative concepts targeting the "soul gardener." The results delivered by HROC included a 129% year-on-year increase in dealer locator searches, a significant uplift in brand awareness, and outperforming 15 key competitors.

STIHL