Case Study: National Express boosts awareness and traffic with HROC

National Express drives 61m impressions with HROC

National Express, a UK transport provider, sought to generate brand awareness and drive conversions with its redefined target audience. The long-standing partner HROC provided a tailored organic social media service to meet this challenge.

HROC strategized and executed a 12-month organic social media plan, developing original content tailored by channel that incorporated a new tone of voice and leveraged trending moments. This solution delivered significant results, including a 27% year-on-year increase in link clicks, over 506,000 post engagements, and 61 million impressions across Facebook and Instagram, successfully positioning National Express as a leading transport provider.

National Express