Case Study: M&S Opticians achieves a thriving online retail channel with HROC

M&S Opticians boosts online appointment bookings by 400%+ with HROC

M&S Opticians faced a challenge when the pandemic delayed the opening of its stores, creating a need to build a supportive and engaging online customer experience. The company required an intuitive eCommerce platform for bookings, purchases, and health information. To meet this need, they partnered with vendor HROC.

HROC designed and developed a fully integrated Magento 2 eCommerce platform for M&S Opticians. The solution included a Virtual Try-On Tool and connected with internal systems. This resulted in a premium digital experience and a 400%+ increase in online appointment bookings, expanding the retailer's reach beyond physical stores.

M&S Opticians