Case Study: Merlin Entertainments achieves 25% three‑year TCO savings and simplified global remote-site infrastructure with HPE SimpliVity

Merlin Entertainments - Customer Case Study

Merlin Entertainments, a £1.2 billion company operating 110 attractions worldwide (including LEGOLAND, Madame Tussauds and SEA LIFE), faced a fragmented and costly remote-site IT estate with varied vendors and equipment that was difficult to maintain, scale and support. The company needed to refresh infrastructure, simplify operations and reduce costs while ensuring high availability for revenue-critical systems like retail, ticketing and hotel management.

Merlin standardized on SimpliVity OmniCube hyperconverged infrastructure, consolidating full racks into compact 2U nodes and centrally managing deployments across regions. The change enabled new sites to be up in hours, shifted routine support to IT generalists, cut backup and recovery from days to minutes or seconds, delivered up to 45:1 data efficiency and a perceived 50% performance improvement, and produced an estimated 25% three-year TCO savings.

Merlin Entertainments

Sean Channon

Global Infrastructure Architect