Case Study: Marketing Innovators achieves 14X footprint reduction and rapid data center migration with HPE SimpliVity

Marketing Innovators - Customer Case Study

Marketing Innovators, a people performance management software firm, faced aging HP servers and SAN arrays that were costly, inefficient and slowed deployment and data center migration for dozens of SQL Server and IIS/.NET e‑commerce and web app instances. The company needed a hardware refresh and a streamlined way to move workloads to a new data center with minimal downtime.

They deployed SimpliVity OmniStack hyperconverged infrastructure on four Cisco UCS C240 M4 nodes, consolidating seven racks into four 2U units (a 14x footprint reduction) and managing everything from VMware vCenter. The solution enabled VM mobility and rapid cloning—migrating VMs (including 1 TB SQL servers) in minutes—delivered 11.6:1 data efficiency (121 TB logical in ~10.5–11 TB physical), improved application performance up to 75%, reduced TCO and freed IT staff to focus on core initiatives.

Marketing Innovators

Shane Ladd

Senior System Administrator, Marketing Innovators