Case Study: Vera Wang achieves rapid global store expansion and personalized luxury experiences with HPE Aruba Networking SD‑Branch Wi‑Fi

Vera Wang supports fast global expansion of luxury stores with SD-Branch Wi-Fi

Vera Wang, the luxury fashion and lifestyle brand, needed a secure, easy-to-deploy networking solution to support rapid international expansion and deliver one-to-one, highly personalized experiences in free‑standing retail stores. The company required a centrally managed, scalable system that non‑technical staff could install and that would provide the data and location insights needed to anticipate customer needs.

Vera Wang deployed Aruba SD‑Branch—cloud‑managed Central, instant access points with integrated beacons, switching, ClearPass for authentication and policy, and Meridian for location/app services—enabling mobile guest identification and alerts to associates, real‑time movement detection for tailored service, and analytics that create new market opportunities. The plug‑and‑play solution streamlined rollouts and supports opening new stores at a rate of up to 10% annually.

Vera Wang

Stewart Ebrat

Chief Information Officer