Case Study: Tractor Supply Company achieves modernized rural retail and rapid store expansion with HPE Aruba Networking

Tractor Supply modernizes the rural retail experience across nearly 1,800 stores

Tractor Supply Company, the largest rural lifestyle retailer in the U.S. with nearly 1,800 stores and over 10 million square feet of distribution space, needed to modernize the in‑store and distribution experience. The retailer required reliable, high‑performance Wi‑Fi and secure access to support mobile POS, customer guest access, mobile price checkers, StockYard kiosks, IoT devices, rapid store rollouts, and new wireless technologies in its distribution centers.

Using Aruba indoor/outdoor Wi‑Fi (including instant access points), ClearPass for authentication and policy enforcement, AirWave for network management, and controller‑based solutions for distribution centers, Tractor Supply achieved faster inventory-to-location workflows, quicker pick‑ups and checkouts, higher conversions through “endless aisle” kiosks, faster store deployments without added staff, simplified secure connectivity for teams and customers, and improved distribution center efficiencies.

Tractor Supply Company

Michael Mangold

Vice President, IT Infrastructure & Security