Case Study: Premier Inn MENA achieves streamlined, scalable networks and rapid site rollouts with HPE Aruba Networking EdgeConnect SD‑WAN

Streamlined network creates new digital experience for Premier Inn MENA

Premier Inn Middle East (MENA), the regional arm of the UK’s largest mid‑market hotel chain, faced a crowded, fast‑growing tourism market and a fragmented estate of network hardware that made it hard to scale a consistent, value‑led guest experience. The company needed a lean, repeatable “hotel‑in‑a‑box” approach to standardize digital services, reduce operational costs and differentiate on guest experience—particularly reliable in‑room Wi‑Fi.

Premier Inn MENA deployed HPE Aruba EdgeConnect SD‑WAN along with CX switches and Wi‑Fi 6 access points to centralize and standardize networking across properties. The solution delivered uncapped guest Wi‑Fi with ratings improving to 8.7–9.1/10, enabled new sites to go live in two days, cut leased‑line costs (one property saved $2,500/month), centralized management of 11 hotels, improved security posture, and produced an ROI of under three years while unlocking faster cloud adoption and future expansion.

Premier Inn

Will Douglas

Information Technology Director