Case Study: Nobu Hotels achieves seamless, secure, hyperpersonalized guest experiences with HPE Aruba Networking

Nobu Hotels provides iconic experiences by delivering reliable, seamless, and secure connectivity

Nobu Hotels, a global luxury hospitality brand, needed to replace its decentralized legacy networks to deliver the seamless, secure and hyper‑personalized experiences its guests expect. As the company expanded across continents, it required reliable 24x7 connectivity, stronger data security, and a unified platform to support AI, IoT and advanced guest services without increasing IT overhead.

Working with WorldVue, Nobu standardized on an end‑to‑end HPE Aruba Networking solution—Wi‑Fi 6 APs, CX switches, SD‑Branch and cloud tools (ClearPass, Central, UXI)—to implement Zero Trust, Dynamic Segmentation and AI‑driven operations. The deployment enabled integrated IoT and an AI concierge, centralized visibility and one‑click updates, improved compliance (PCI/GDPR), reduced costs via optimized circuits and MSP management, and delivered reliable, scalable infrastructure that enhances guest experiences and operational efficiency.

Nobu Hotel

Rodney Linville

Global ead of IT