Case Study: TUI BLUE achieves accelerated digital transformation and consistent, centrally managed global hotel networks with HPE Aruba Networking

Global travel leader adopts standard network templates as-a service to accelerate digital transformation

TUI BLUE, the hotel brand of travel giant TUI Group, is undertaking rapid global expansion—planning to grow from around 100 to 300 properties—while navigating a challenging post‑pandemic market. To maintain a consistent, high‑performance guest experience and rapidly onboard new hotels, partners and franchisees, the company needed centrally provisioned, standards‑based networks and the ability to deploy and manage sites remotely as‑a‑service.

TUI BLUE adopted Aruba’s standard network templates delivered via Aruba Central MSP, using Aruba 500‑series access points and AOS‑S/CX switches to create location‑specific templates with edge security, automation and AI insights. The solution centralized network management, sped deployment of digital touchpoints and third‑party integrations, enabled data‑driven personalization and operational efficiencies (asset tracking, automated housekeeping and faster maintenance), and simplified onboarding of new properties without local IT presence.

TUI BLUE

Michael Cares

Group IT Director