Case Study: Birmingham Repertory Theatre achieves enhanced guest Wi‑Fi and audience insights with HPE Aruba Networking

Birmingham Repertory Theatre - Customer Case Study

Birmingham Repertory Theatre (the Rep) needed a modern, user-friendly Wi‑Fi solution as it returned to its refurbished city-centre home—one that served staff, theatre‑goers and visiting companies while allowing the team to capture audience insight without deterring users. The challenge was to provide pervasive connectivity and useful data collection without the intrusiveness that turns people away.

Local partner Tek-nology Solutions deployed Aruba ClearPass with simple registration (name, email, postcode), separate networks for staff and visiting companies, and links to the box office. The result is reliable guest and backstage Wi‑Fi, monthly ClearPass signup reports that yield new prospects after de‑duplication, easier support for visiting productions, and measurable marketing follow‑ups such as welcome messages and introductory offers.

Birmingham Repertory Theatre

Richard Leigh

Campaigns Manager