Case Study: Alma Media upskills its workforce and digitizes leadership coaching with Howspace

Digital facilitation supports modern ways of working with coaching programs

Alma Media, a Finnish media group focused on digital services and publishing, wanted to strengthen two core capabilities: spread SEO know-how more widely across the organization and digitize its leadership growth journey. The company turned to Howspace to support digital coaching and more modern ways of working.

Using the Howspace platform, Alma Media built an SEO training community and a leadership coaching program that combined virtual sessions with asynchronous work. The results were strong: nearly 300 employees completed SEO coaching, freeing up the company’s SEO specialist significantly, and leadership coaching received excellent feedback, with participants describing it as one of the best coaching experiences they had ever had.

Alma Media

Joni Mäkinen

People Development lead