Case Study: Trainline boosts learning engagement and cuts compliance training time with HowNow

Trainline cuts compliance training time by 50% with HowNow

Trainline, a major European rail and coach travel platform, faced the challenge of building a learning and development function from scratch for its 1,000 employees. The initial launch of their HowNow platform, Learning Express, struggled with low engagement as employees lacked time, managers were not championing development, and communications were getting lost. They also needed to replace generic compliance content that no one wanted to use.

HowNow's solution involved tying learning to strategic business moments, creating a simple learning calendar for visibility, and rebuilding compliance content in-house. This approach, combined with executive-backed learning days and a sustained focus on manager development, drove significant results. The impact included a year-on-year increase in learning engagement scores, a 50% reduction in compliance training time, and a dramatic rise in demand for career coaching, directly linking learning investment to business outcomes for Trainline.

Trainline