Case Study: MercerLatam achieves instant credentialing and 3x cohort capacity with HowNow

MercerLatam automates credentialing with HowNow, cutting badge inquiries 90%

MercerLatam, the Latin American arm of global consultancy Mercer, faced a significant administrative challenge in its leadership development programs. Despite offering high-quality training, the process of issuing professional credentials was entirely manual. This created a "Value Lag," where graduates waited days or weeks for their digital badges, diverting high-value leadership time to administrative tasks and creating a friction-filled experience for learners. To address this, they partnered with HowNow.

The solution involved leveraging HowNow's integration with Credly to automate the credentialing workflow. Upon completion of a module, a badge is now issued instantly, eliminating all manual intervention. This zero-touch process delivered profound results for MercerLatam: a 300% increase in operational capacity, a 100% reduction in value lag, and a 90% drop in badge-related support inquiries. HowNow enabled the team to reclaim strategic leadership time while turning every graduate into an instant brand ambassador on social media.

MercerLatam