Case Study: Kerry achieves sustainable product innovation and competitive advantage with HowGood

Kerry reaches 1 billion consumers with HowGood

Kerry, a global food and beverage solutions provider, faced the challenge of moving beyond a compliance-only approach to sustainability, which treated it as a cost center. They partnered with HowGood and leveraged its Latis platform to integrate sustainability insights into their product innovation and commercial strategies, aiming to transform this data into a competitive advantage.

HowGood's solution provided Kerry with science-based, granular data on ingredient sustainability, enabling them to assess and reformulate products for a lower environmental impact from the earliest stages of development. This allowed Kerry to make informed sourcing decisions, validate marketing claims, and effectively communicate their sustainability progress to both B2B customers and consumers. As a result, Kerry successfully embedded sustainability into its core commercial strategy, using the data from HowGood to launch new product lines like Smug and to position itself as a leader in sustainable nutrition innovation.

Kerry