Case Study: The Hospice of St. Francis boosts charity shop sales with Howell Penny's Love to Give branding

The Hospice of St. Francis boosts sales with Howell Penny and rolls out Love to Give across all stores

The Hospice of St. Francis, a charity, needed to increase revenue through its high street shops, which had become tired and uninviting. To help attract more customers, the hospice engaged the vendor Howell Penny for branding and point of sale services.

Howell Penny developed a new brand identity called “Love to Give” to create a warm and competitive retail experience. The solution resulted in an immediate and sustained spike in sales for the client. Due to this success, Howell Penny's new shop format is being rolled out to all of the hospice's regional stores.

The Hospice of St. Francis