Case Study: Sony Pictures achieves global retail success with Howell Penny point of sale and sales promotion

Sony Pictures sells Smurfs 3D into multiple retailers with Howell Penny

The customer Sony Pictures needed a retail marketing agency to help launch the new Smurfs 3D film and sell it into retailers globally using point of sale and sales promotion techniques. They selected the vendor Howell Penny following a successful international pitch.

Howell Penny created a portfolio of point of sale visuals and sales promotion ideas to bring the Smurfs to life in major retail chains. As a result, their designs helped Sony Pictures successfully sell the film into multiple international retailers, including Tesco, contributing to it becoming one of Sony’s most successful films of 2011.

Sony Pictures