Case Study: Rockpool Investments builds a strong new brand with Howell Penny

Rockpool Investments generates enormous interest with Howell Penny after early brand launch

The customer, Rockpool Investments, a financial services firm, approached vendor Howell Penny for assistance in establishing a brand identity. The challenge was to develop a compelling brand name and a complete visual and verbal identity that would resonate with the company's private and corporate clients.

Howell Penny implemented its Brand Clarity process to define company objectives and develop a customer proposition, which led to the launch of the new Rockpool Investments brand. The vendor reports that the new brand generated enormous early interest, successfully reflecting the stature and experience of the company and its individuals.

Rockpool Investments