Case Study: Modern Milk boosts impulse drink sales with Howell Penny

Modern Milk listed by Tesco in 3 months with Howell Penny

Howell Penny was engaged by Modern Milk, an FMCG company, to help launch a new milk drink into the highly competitive impulse drink sector. The challenge was to compete for market share against established brands like Coke and Innocent.

Howell Penny designed a website that reflected the brand's quirky tone of voice to appeal to both consumers and trade buyers. The solution, which included digital marketing, social media, events, and press advertising, successfully helped set the brand apart. As a result, Modern Milk made great strides into the sector and secured a listing with Tesco just three months after launch.

Modern Milk