Case Study: Kotsovolos improves in-store customer experience with Howell Penny

Kotsovolos rolls out improved in-store navigation across 70+ stores with Howell Penny

The customer, Kotsovolos, a leading electrical retailer in Greece, approached the vendor Howell Penny with a challenge to overhaul their in-store customer navigation and point-of-sale (POS) solution. Their objective was to reinforce their expertise, assist customers in finding the right products, and improve the overall shopping experience with a focus on promoting add-on services.

Howell Penny implemented significant improvements over 24 months, including new product segmentation, navigation, ticketing, and pricing mechanisms. They also introduced a new financial services brand and methods for driving cross-selling. Despite a difficult economic climate, these changes by Howell Penny led to improved customer experience and satisfaction, with the new store format being rolled out to over 70 locations.

Kotsovolos