Case Study: JJB Sports achieves a successful flagship store launch with Howell Penny

JJB Sports launches flagship store in 8 weeks with Howell Penny, lifting sales 15%

The customer, JJB Sports, a retail company, needed to launch a new flagship store in just eight weeks and required the best possible solution. They enlisted the vendor, Howell Penny, to assist with branding and point of sale services to meet this challenge.

Howell Penny delivered a fast, innovative, and customer-focused solution that covered all aspects of the brand, from the proposition to internal navigation. As a result, the store opened on time and on budget, receiving unbelievable customer feedback and achieving an immediate 15% rise in sales. The work by Howell Penny is now being rolled out across the entire JJB Sports estate.

JJB Sports