Case Study: Currys boosts TV sales with Howell Penny's World Cup cash-for-goals promotion

Currys boosts TV sales by 30% with Howell Penny

The customer, Currys, a major retailer, faced the challenge of standing out against competitors during the World Cup to capture sales from consumers looking to upgrade their televisions. The vendor, Howell Penny, was engaged to create a sales promotion and point of sale materials to address this need.

Howell Penny implemented a solution for Currys called the 'cash for goals' incentive, which offered customers £10 cashback for every goal scored by the England team. This promotion was brought to life across POS, literature, and direct mail. As a result, the client reported a 30% increase in television sales volume compared to the previous tournament, a success directly attributed to the work done by Howell Penny.

Currys