Case Study: ABC achieves a revitalized brand identity with Howell Penny

ABC earns fantastic press coverage and new internal vitality with Howell Penny

The customer, ABC, a B2B company, needed to reposition its established brand to better reflect its digital and consultative capabilities for both internal and external stakeholders. Recognizing this difficult but necessary challenge, they enlisted the vendor Howell Penny to help with their branding and digital needs through the Brand Clarity process.

Howell Penny led ABC through their Brand Clarity process to completely redefine the company's brand positioning and essence, resulting in an entirely new visual and verbal identity. The outcome was fantastic positive response and press coverage, which also gave a new purpose and vitality to every individual in the organization.

ABC