Case Study: Skodel automates product demos and boosts lead generation with HowdyGo

How Skodel uses HowdyGo to automate their product demos

Skodel, a psychosocial risk assessment platform for workplaces, sought to bring the "lightbulb moment" of their product demo earlier in the sales funnel. Their challenge was to better explain their complex problem space and platform functionality to inbound prospects and outbound leads without the high cost and maintenance of a custom demo environment. They turned to the vendor HowdyGo to explore automated demo solutions.

By implementing HowdyGo's interactive demo product, Skodel embedded a focused, automated demo directly onto their website landing page. This solution allowed them to showcase their platform's outcomes, not just its features, leading to major changes in their sales process. The results included prospects arriving for sales calls better informed, the company being positioned as subject matter experts, and sharable demos helping prospects gain internal buy-in, all while saving the team significant time previously spent on manual demo calls and video retakes.

Skodel

Ian Fagan

Chief Executive Officer