Case Study: Ofran reduces call-center volume and boosts Google reviews with Howazit

Ofran - Customer Case Study

Ofran, Israel's leading car rental company for outbound travel, faced the challenge of maintaining effective communication with its customers while they were abroad on vacation. The company needed a better way to engage with renters during their trips and to systematically collect feedback afterward. To address this, they turned to the vendor Howazit and its suite of customer engagement tools.

Howazit implemented its omnichannel communication platform and interactive chatbot, enabling Ofran to proactively send information and assist customers across multiple channels during their travels. Following a rental, a satisfaction survey was sent to collect feedback and drive happy customers to leave reviews. This solution resulted in a 40% drop in calls to the call center. Furthermore, Howazit helped generate a significant increase in Google reviews, with 49% of happy customers leaving feedback, contributing to a high rating of 4.8 from nearly 1,500 reviews.

Ofran