Case Study: The Reserve achieves a distinctive luxury brand identity with How & How

The Reserve rebrands with How & How to support Chester Zoo’s global conservation projects

How & How partnered with The Reserve, a high-end safari hotel whose profits support Chester Zoo's conservation projects. The challenge was to create a distinct brand identity that captured the hotel's relaxed luxury and extraordinary conservation experiences while ensuring it sat perfectly alongside the established Chester Zoo brand.

The solution developed by How & How was a comprehensive verbal and visual identity. The resulting brand holds a unique space within the luxury hotel market and successfully complements the Chester Zoo parent brand. The client reported that the team instinctively understood the vision and executed the task with both tenacity and flair, making How & How a much-valued partner.

The Reserve