Case Study: Lakeland inspires customers with a flagship store by Household

Lakeland transforms a flagship in the Lake District with Household

Household was engaged by Lakeland, a kitchenware retailer, to create a flagship store in Lake Windermere. The challenge was to design a retail experience that would both excite their existing loyal customer base and engage new customers visiting the popular tourist destination.

The solution implemented by Household was a customer-centric store designed for discovery. It featured a seasonal ideas zone, a 'History Wall' celebrating Lakeland's heritage, an interactive 'Living Kitchen' for cooking demonstrations, and a 'Solutions Department' for product education. According to Lakeland's Marketing Director, Household successfully evolved the stores into a more engaging experience that brings products to life, though no specific metrics were provided.

Lakeland