Case Study: AO brings its digital brand to life in retail with Household

AO rolls out retail experience to 5 UK cities with Household

Household partnered with AO, an online electrical retailer, to address the challenge of bringing its digital brand to life in a physical retail space. The goal was to create AO's first pilot store within Tesco locations to connect with new customers and translate its digital expertise into a tangible brand experience.

The solution implemented by Household was a retail concept designed to make customers feel "right at home." They created a warm, domestic-style environment with interactive touchpoints, an Open Kitchen for browsing, and friendly staff to assist customers. This physical experience seamlessly connected to AO's digital offerings, allowing for in-store exploration of the full product catalogue. Household successfully rolled out the concept to multiple pilot stores across the UK, including Manchester, Gatwick, Stevenage, Leeds, and Liverpool.

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