Case Study: ROC Real Estate drives listings and pipeline growth with HouseCanary’s Propensity Model

ROC Real Estate adds 175 high-quality leads and 4 listings with HouseCanary

HouseCanary provided its Propensity Model to ROC Real Estate, a dynamic real estate team, to address their challenge of inefficient lead generation. The team's traditional methods of cold calling were time-consuming and ineffective, as they lacked a way to identify homeowners most likely to sell their properties in the near future.

The solution involved using HouseCanary's model to score homeowners by their likelihood to list. After calibrating their approach to target a specific score range, ROC Real Estate agents used the data for structured outbound calling and nurturing. The results included four confirmed listings directly attributed to the model, including two luxury listings valued at $1.2M and $1.5M, along with 175 high-quality leads added to their long-term marketing database, improving overall outreach efficiency.

ROC Real Estate