Case Study: Wio Bank achieves global media coverage with House of Comms

Wio Bank earns $16.9M PR value in 1 week with House of Comms

House of Comms was engaged by Wio Bank, a new platform bank, to help it launch and establish a strong narrative to gain worldwide attention amidst growing competition. The challenge was to create a communications strategy that would make a major splash for its public launch.

The solution implemented by House of Comms involved laying a communications foundation, developing PR materials, and hosting a press conference. This effort resulted in 149 pieces of media coverage and a PR value of nearly $17 million within one week of the launch, securing prominent placements in major international outlets.

Wio Bank