Case Study: Waldorf Astoria Maldives Ithaafushi builds Middle East awareness ahead of launch with House of Comms

Waldorf Astoria Maldives Ithaafushi drives 5,402,070 media impressions with House of Comms

House of Comms was engaged by Waldorf Astoria Maldives Ithaafushi (WAMI), a luxury resort, to build awareness and excitement in the Middle East market ahead of its grand opening in July 2019.

House of Comms executed a targeted PR campaign at the Arabian Travel Market trade show. Through a series of strategic meetings and events, they secured high-profile media coverage for the resort. This resulted in over 5.4 million media impressions and 481,000 social impressions that month, including in-depth features in major regional publications like Destinations of the World, Robb Report, and Harper’s Bazaar Arabia.

Waldorf Astoria Maldives Ithaafushi (wami)