Case Study: Victoria’s Secret launches Bombshell Oud with House of Comms

Victoria’s Secret secures 200+ pieces of coverage with House of Comms

Victoria's Secret faced the challenge of launching their Bombshell Oud fragrance in time for Ramadan at their Dubai Mall flagship store. They needed to create a unique experience for media, influencers, and customers to drive engagement. To meet this challenge, they partnered with the vendor House of Comms for a comprehensive solution involving PR, events, and influencer engagement.

House of Comms developed an in-store activation called the 'Museum of Senses,' a two-day event that immersed guests in the fragrance's world. The experience culminated in a viewing of a launch video projected onto the Burj Khalifa. The vendor also managed a gifting campaign for key regional influencers. This strategy secured over 200 pieces of coverage, an AVE value of $1M+, and a reach of over 5M, working with major influencers to achieve phenomenal results.

Victoria’s Secret