Case Study: Under Armour drives TikTok buzz and engagement with House of Comms

Under Armour drives 6M TikTok views with House of Comms

The customer Under Armour faced the challenge of driving buzz and engagement around their new brand campaign. The vendor House of Comms provided a social media and creative solution, launching a TikTok challenge.

House of Comms implemented a solution by launching a TikTok challenge and partnering with 16 lifestyle influencers to promote it. The results were highly successful, generating over 6 million views for the #UAChallenge hashtag, reaching over 2.3 million unique users, and achieving an influencer reach of over 3 million.

Under Armour