Case Study: Under Armour drives UAE fitness challenge awareness and sign-ups with House of Comms

Under Armour drives 2.1K sign-ups with House of Comms

Under Armour tasked House of Comms with generating significant awareness and driving a high volume of sign-ups for its UA Fitness Challenge in the United Arab Emirates.

House of Comms implemented a comprehensive paid digital strategy across Facebook and Instagram, utilizing custom database and interest-based targeting alongside a diverse range of ad formats. The campaign was actively optimized for performance. This approach delivered 4.5 million impressions, 285,000 video views, and successfully surpassed all KPIs by driving 2,100 sign-ups.

Under Armour