Case Study: The Macallan creates an exclusive 200-Year logo reveal with House of Comms

The Macallan unveils 200-year logo with House of Comms, driving 25+ pieces of coverage and 950,000+ reach

The Macallan sought to announce the unveiling of its 200-year logo in the region, aiming to connect the brand with local heritage. The challenge was heightened by operating in a dark market where alcohol advertising is prohibited. The vendor, House of Comms, was engaged to handle this launch.

House of Comms devised a solution where a local sand artist created the new logo in the Dubai desert. The vendor arranged for a select group of Tier A media, KOLs, and HNWIs to view the artwork from helicopters. The highly exclusive event generated significant social content and over 25 pieces of coverage, achieving a reach of more than 950,000.

The Macallan